So when I spotted them making a comeback, I was intrigued. At 27 I'm way past the princess stage - in fairness I grew out of that when I was about thirteen - so why suddenly were pop princesses like Rita Ora, models and trendy fashionistas rocking the jellies?
I managed to get my hands on a pair, made by Northampton's JuJu - the original British jelly shoe maker - and give them a go. Perhaps I was missing something everyone else could see. After all, I couldn't help being amazingly envious when a workmate bought a bargain pair of Vivienne Westwood's Anglomania Lady Dragon heels from eBay. Maybe jelly is the way forward.
So what to wear with them? I'd be tempted to rock a pink pair with denim dungarees, a purple tee and a bright green cardi (because the weather is never guaranteed), with matching pink ankle socks. Although just thinking about it does make me wonder if I'd look like my seven-year-old self. I hated dungarees back then, but fashion tells me they're no longer the first choice for carpenters, hillbillies or indeed any other farmer-type tradesman. So that's something.
A final look, involves a pleather dress, red JuJus and nothing more. I'd love to say I'm brave enough to give it a go, but that's perhaps a look for the more daring and confident.
What about you? Did you have a pair when you were younger? Perhaps you're a proud JuJu owner this very day? Let us know your favourite looks (and deffo leave the link to your blog post below if you've already reviews a pair) on @sixoutoftenmag
I don't like the really oldfashioned style but gel shoes are so much fun.
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