Opening soon: Clutch, Hackney *resists the urge to make chicken puns*

Friday 22 November 2013
I'm not a vegetarian. I tried when I was about 15. It lasted a week, ending with me devouring a plate of pasta and delicious tomato and steak sauce cooked by my mum's fair hands for five hours and then served with grating of Parmesan. But that's not to say I don't care about the welfare of animals that end up on our plates.

Ever since Hugh Fearnley-Whittingwhatever took to the telly a few years ago to tell everyone just how battery and caged hens are treated, I've been a massive advocate of free range eggs and poultry. It's not been greeted by everyone with the same response ("They're just going to die anyway so why bother CARING ABOUT LIFE" being the main 'argument') but to me, it's a little thing I can do, that makes me feel good about what I eat.

Surely that can't be a bad thing?
Interested? Read on...

LONDON | Review: myhotel Chelsea

Thursday 21 November 2013
As part of our new little initiative to work with some of our favourite bloggers, we chose Abby of Wanderlust & Bake to review flirty and feminine myhotel Chelsea on a Sunday evening. Here's what she thought of this hotel in one of London's most swanky boroughs.

Pass the bubbles won't you dahlink?

Nestled snugly in-between Fulham Road and King’s Road, two of London’s swankiest streets, sits myhotel Chelsea. Last Sunday, after a day of eating, shopping and west London wandering, I spent the night at this boutique 46 room hotel and this is what I thought…

Location, location, location
Interested? Read on...

What do you wish was taught at school?

Tuesday 19 November 2013
I was sat at my desk looking through my general expenditure thinking how the actual hell did I manage to spend £15 in Poundland I'm sure I only bought 3 packs of Wagon Wheels, when it hit me. I've only really learnt how to do this stuff through winging it, Google, and asking my dad who is a maths genius and car expert. I didn't learn most of the skills I use in every day life from school.

When I watched Educating Yorkshire it was pretty evident children feel learning the rhyming pattern of a limerick isn't going to help them in everyday life. And they're right. The oldies among you may remember spending hours upon tearful hours with Emma's Dilemma, a GCSE maths coursework assignment I literally can't even remember. I think it had something to do with 'x!' but in all honesty, in the ten years it's been since leaving school I've never used it.

Those hours spent trying to figure out formula and proving my reasoning may have been good in a very specialist sense, but it ain't no help when I'm trying to figure out how to fix a leaking tap. So what do you wish was taught in school when you were a yungun? Here are my four subjects:

1. Social skills

I don't mean sitting there with a book on your head for perfect posture. Things like why saying please and thank you can get you far. How reasoning rather than shouting can win an argument. And this could also branch out into broader areas. Worldwide travel is more accessible than ever. Why not learn about other cultures? Not in a 'xxx many people live here, the average rainfall is 2cm per month and climate is arid.' Most people head over to SE Asia on gap years, so learning how to greet someone respectfully, about their customs, religions, traditions and languages will surely only help a generation become more aware of the world around them.

2. Money

What bank accounts are available, what each one does, what happens when you go overdrawn or hit your reserve, the difference between a savings account and current account, how credit cards work and, now especially, what payday loans are all about. Yeah, it sounds dull as hell. But if I was told that learning how to save meant I could spend £500 on a wicked cool holiday by transferring some of my income into a high interest savings account thus basically giving me free cash money I'd have paid attention.

3. House and home

I think women are too easily prickled by this and are quick to shout FEMINIST HATERZ when it's mentioned. It doesn't mean we need to learn how to get a meal ready for your lord and master when he walks through the door. It's about learning how to bleed a radiator, refit a fuse, change a tyre. Or how to paint a room. How to maintain a garden. How to hang a picture. How to unblock a U bend. And sew a hem on your skirt. Because when you've got a job interview in half an hour and you realise that one skirt you bought for that one reason is coming apart at the seams, you can fix it. Speaking of which...

4. Working life

There's never been more competition for jobs. If you're a specialist in your field with decades of experience it might be easier to find a decent role. But for the vast majority trying to find entry level jobs, competition is fierce. So, how to write a CV and why it should be written like that. How to write a cover letter. How to handle yourself in an interview. How to handle a nightmare boss or workplace dispute. And how to handle rejection. It would have also been great if we were told about local business and were given the chance to research the roles they might offer. Because it was only 6 years later I realised that I lived literally minutes away from a consumer magazine publishing house. Talk about a wasted Trident.

So those are my thoughts. What about you? Would you have like to learn code? Crafting? How to set up an internet business? Let us know! Oh, and I just googled Emma's dilemma and felt the same rush of fear and sweat seeing the formula. Memories, ey?

*Actual photo of my old secondary school.
Interested? Read on...

YouTube Beauty

Monday 18 November 2013
Following on from our Here's How To... about writing sponsored posts, it got me thinking about another aspect of blogging: video reviews. A camera, an internet connection, a love of make-up and a Blogger account: all the necessary ingredients to rack up thousands of pounds a month, if a new breed of online celebrity is anything to go by.

These young stars are often paid generously to promote a company’s goods to their large fan base. Today, advertising with bloggers is more effective than traditional methods because it's very often a subtle means of promoting, rather than a full-on (and massively expensive) TV or editorial campaign.

After all, Zoe Sugg, of Zoella fame, has 2.5 million YouTube subscribers and nearly 900,000 Twitter followers who she communicates with directly on a daily basis, a very powerful tool.
Interested? Read on...

Dear Mr Lagerfeld... Chanel Dissolvant Doux Dissolvant Don't (lol)

Friday 15 November 2013
In her latest bid to find beautiful brands that work, beauty creative director, Michaela Day, treats herself to a designer beauty item - but is it worth the price? We asked her to pen her thoughts on double C designer beauty...

"I’m on a trip in southern India, sitting on my colonial veranda in Kerala soaking up the dawn. The sun is flooding silver-pink across the heavens, a stunning backdrop to this watery paradise. I have a cup of hot chai beside me, a finished book at my feet and a cold, dead camera battery in my hand.

Obviously, there’s no wi-fi. Everyone else is sleeping through those very vivid curried dreams that a diet so much more spicy than normal can contrive.

So, what’s a girl to do with an unusual piece of me-time like this? Her nails.
Interested? Read on...

Here's how to... write a sponsored blog post like a pro*

Tuesday 12 November 2013
It's a subject hotly debated among bloggers: should blogs feature sponsored posts. Some say yes, some metaphorically spit in your face at the mere suggestion of them. Whether you should or shouldn't is another matter entirely and one I'm quite frankly not interested in. Today I'm going to talk about how you can, nay, should write a post if you're being paid.

1. Don't be a bhore
You're a beauty blogger, and an adult toy company asks you to write about their wicked cool gadget (I mention this as it's literally just happened to me). It could be tempting. You could sure do with the cash. But you know what? No one is going to care, because your readers are all about eyeshadows with names like 'Owl Beige' and 'Woodland Creature Green' than toys with names OMG I can't even mention. It WILL put them off.

If you're willing to take money for something clearly so unsuitable for your brand (yep, your blog is your brand) it calls your reputation and credibility into question. If you're willing to turn down money to keep your blog the way nature intended, that's one firm way to gain me as a follower forever. So choose who you work with carefully, because this is the first way to lose readers and damage your reputation. Do it right and you'll get wikid respec' (I'm sorry).

Ask yourself: "Would I write about this if I wasn't being paid?" No? Then NO THANK YOU MR MARKETER! You can shove your £250 where... oh.

1. Make it natural
Some writers have it down to a tee. So much so, if they didn't have a little asterisked note explaining it was a paid for post, I'd never know. (On that note: guys, you know you can't just put a star by the title right? There must be a disclosure within the body of the post for those reading using RSS feeds, etc.) What's the key? Naturality! Ok so I may have made that word up. But it's no good detailing things like the product's logo if you never normally ever talk about the product's logo. So say you're a lifestyle blogger and a a cool toy camera company gets in touch. They want to send you a product and will pay you to write about it. Say you're all over photography usually, so the product is a great fit. If you normally don't rave on about the box a product comes in, or the fact the strap is made from black plastic, or the lens is made from such see-through glass and WOW this manual is in Japanese AND English!!!, or other such trivial detail, don't start now. Be wary of hyperbole and language you wouldn't usually use, too. Because that is literally the worst thing in the universe. The end user won't appreciate it and they will leverage their right to utilise the unfollow button respectively.

Ask yourself: "Does this fit with what I've talked about before or is it OTT sales spiel? Would a double glazing salesman want to pay me for sales lessons?" Yes? You're doing it wrong.

1. Don't spam us
How annoying are hundreds of links and keywords in a feature about sponsored posts. You see, I want to tell you how to write a brilliant sponsored posts. But writing a good sponsored post isn't just about cramming the amazing sponsored post with links and keywords. Sure, the reason they're getting in touch is to raise their profile. But actually, this isn't just annoying to the Internet and all its cats, but could also cause the product's page rank to drop. Google views sponsored posts as marketing, and unless you use the nofollow attribute, they risk being penalised - which won't go down well with you as their writer. So leave ads on Google's sidebar and nofollow all links within a paid post. Keep keywords natural - don't go crazy with a thesaurus.

Ask yourself: "Does this read like Joey's Baby Kangaroo adoption letter?" Yes? It's best just to start again in all honesty.

1. Don't make tenuous links to an irrelevant product
This kind of fits in with 1 above. There's no point trying to make a sponsored post personal if you're having to make a tenuous link to make it personal. How ridiculous does this sound:

"I was walking my dog the other day (how cold and dark is it at night now!) in my local park. We had such a great time, when we stopped to sit on a bench. Fido went to fetch the ball I'd thrown him three hundred times already while I sat there thinking how much he loves his balls. Then, it popped into my head! The cornballs I made the other day! Isn't it annoying when they don't stick? SO when I learnt about the Bluth Cornballer(TM) I just HAD to tell you lovelies... [advertorial spiel ensues]"

Compare this:

"I was walking my dog the other day (how cold and dark is it at night now!) in my local park. We had such a great time. I had my flask with me because it was chilly, and Fido was pretty oblivious to the whole freezing weather thing because he was running around like a loon. After tiring him out (who am I kidding, that puppy is cray) we stopped to sit on a bench. Fido was loving me playing with him, but I was FREEZING! I haven't started unpacking my winter wardrobe, which would explain why my leather biker jacket wasn't adequate. Worse than that, I haven't even hit the shops! So here are a few winter clothes ideas for when the snow starts falling [proceed with well-fitting advertorial about jumpers, coats and Never Cold Ear Muffs(TM) #ad]

In the first example, everyone knows you didn't walk your dog and start thinking about cornballs. Or if you did (you crazy person you), it certainly wouldn't inspire a blog post. Unless you were being paid. But it's pretty obvious that if you're sat freezing your bum off, you might start thinking about what you're going to wear when it's Baltic. So choose clients who fit your brand because you'll find writing about them is a whole lot easier, and a whole lot better.

Ask yourself: "Am I really struggling to find an angle for this copy?" Yes? You've made a huge mistake.

1. Don't write a sponsored post
I don't know about you, but when I see a feature in a magazine in the mag's house style, font and layout, I'll read it. But chances are I won't if it features the word 'Advertorial' anywhere in the header. Why? Because I'm interested in reading editorial content, not churned out advertising spiel (I'm a creative copywriter. And I KNOW it's spiel). There's nothing worse than post after post of paid for advertising. So before considering whether to accept a sponsor, have a look through your archive. If the last ten include more than two or three ponsored posts, give it a miss, or mention to the PR/marketing agency that you'll take it, but can be scheduled later in the month/year.

Ask yourself: "Would I be annoyed if I saw most of my favourite blogger's posts were paid for? Would I call into question everything they've written?" Yes? You don't have to be like them.

So that's it. You may have noticed each tip is number one. That's how important it is. Because drive readers away and your stats will suffer, meaning that ill-fitting sponsored post about effective night vision CCTV cameras for high net worth individuals will be your last. It's basically about integrity and ingenuity. We love a bit of friendly debate, so let us know what you think below!

*This post has been sponsored by no one. So if someone could give me £250 that would be great.
Interested? Read on...

The Beauty Game: You’ll never see the beauty industry the same way again

We love discovering new writers. So when we heard about Michaela Day, a freelance beauty creative director, who penned The Beauty Game, we were hooked.

The novel tells the story of Zoe, a talented copywriter who is thrust into the beauty industry. She struggles with her new role writing legal lies about anti-aging creams (PAH), and when she discovers the vile secret the company is hiding, she puts her job, and her life, on the line to uncover the ugly truth about beauty. Cue: mystery with a bit of foundation thrown in.

Because when Zoe first enters the plush offices of global beauty empire Visage D’Or she doesn’t know her day cream from her night cream. She has no idea about the signs of ageing and she thinks uplift is a type of Wonderbra.
Interested? Read on...

LONDON | How to get high in London

Monday 11 November 2013
London's a beautiful place. But why see it like some common pigeon scuttling around for scraps of chips from the floor? Why not soar like an eagle, nay, a QUEEN'S TOWER RAVEN, and look at the capital city from a new perspective? I'll admit, writing this feature has been tough. London's seen a surge of new high rise offices and buildings taking shape, with three or four more due to open next year (each of which will no doubt have their own new take on drinking at a height). Developers have realised the cash money value of shoving a bar at the top of office space, because people don't want to spend their hard earned pounds drinking warm beer in any old Wetherspoon's. For most of us, a view is part of the experience. So how could I possibly narrow it down to just a handful?

So, after a bit of thought, here are our top places to get high in London *anticipates some very odd Google search results*

Boundary 

Shoreditch is usually first for everything. because for years now it's been a hipster's paradise so of course everything new, weird and wonderful will spring up here. Set off the busy Shoreditch road, the building that houses Boundary restaurant is actually a three-piece deal. The Albion Cafe and shop sits on the ground floor. I was first introduced to the cafe by friends about five years ago. I even shared lift space with David Schwimmer (that's Ross from Friends for all you thickies/non-Friends watching weirdos) heading up through the hotel to Boundary, so it's a friends kinda place. Aside from the hotel and cafe, Boundary is an open air rooftop restaurant and bar, with heaters and blankets for cooler nights. It's got great views of the city and West End. You'll have to check opening times though - it's closed during bad weather.

The Golden Bee

We're taking a recommendation with this one, but apparently it's worth a punt for some pretty decent views. Located near Boundary, near Old Street Station, this bar slash club is more like a beach hut than a city haunt. Popular with arty types and city suits, it houses a real mix of people throughout the evening on its three florrs, the top of which has an open outside space. There isn't a menu, but don't worry - if you fancy a cocktail the barmen will simple knock something up for you. It does get busy, so might be worth booking in advance. Let us know if you've been there!

Aqua Shard

Ok, so this may be my favourite place to drink champagne and feel like a real high class (geddit?) posho. The Shard has three main dining and drinking areas, but you'll want to head to Aqua Shard, the bar and restaurant part. With enough mirrors to disorient you even when you're sober, the bar's full of celebrations, locals and out of town tourists who realise they don't have to pay £30 for the viewing deck, and can instead spend that on a couple of cocktails and a seat each. The bar looks over the City, the West End and Docklands, so it's really an unrivalled view. Cocktails are wonderful and the waiters and waitresses are the kind you'd find in First Class cabin crew. It's definitely worth a visit at least once.

Galvin at Windows

I first went to Galvin when they were offering a three course £10 Michelin-starred meal with wine, way way back in 2008. It was a bit of a nightmare to find by tube, but once we'd got in the lift and all the way up to the 28th floor of Mayfair's Park Lane Hilton Hotel, we were astounded. The views look over the leafy Hyde Park and the West End, and food was to die for. The bar was packed so we drank at our table, next to a clearly inebriated older gent and his very young, very Eastern European, er, 'friendly guest'. A great time was had by all, and it's just a shame I haven't managed to visit since. (The waiters also let us do the cheesy thing of taking a million photos. Always good feeling like a tourist in your town.)

What do you think? Have we missed anything out? Well, yes actually. I know I didn't mention Sushi Samba, Duck and Waffle, Searcy's at the Gherkin, Vertigo 42 and probably a million others. So tell us in the comments below!
Interested? Read on...

Why in all my 28 years I've never worn a poppy, and why I never will

Sunday 10 November 2013
I was reading a post by Kellie of Big Fashionista yesterday while creating a database of bloggers to work with. And what she wrote inspired me to write this. Apologies, but instead of engaging in civilised, enjoyable debate in the comments as had been the case all evening, I've received some extremely threatening and abusive messages. Comments are now closed, and messages will be forwarded on to the relevant authorities. Once again, many apologies.

Tomorrow is 11/11. Today is Remembrance Sunday. We should all know what this means, but sadly a fair few don't. So. Let's have a little history lesson.

Armistice Day is a memorial to the troops, men and women (well, boys and girls in most cases) who gave their lives for king and country in World War I. The poppy became a familiar emblem, as they seemed to spring up over the trenches, graves and No Man's Land in Flanders, a site of unimaginable bloodshed and horror. The red petals signified the blood of fallen soldiers. And on the eleventh minute of the eleventh hour on the eleventh day of the eleventh month, millions share in a two minute silence. Lest we forget.

To most people, wearing a poppy is a sign of respect.

So what does that make people like me? Disrespectful? Apparently so.

On Friday, I was working on a desk where a box of poppies had been placed. As brokers, lawyers and recruiters passed by, a few stopped to make a donation and buy a paper poppy. Most smiled politely as they walked off, knowing the rain was inevitably going to end up soaking the paper and they'd have to buy a few more before Remembrance Sunday. One gentleman was different though.

He stood there, after pinning his poppy to his suit and barked, "Why aren't you wearing a poppy?" There are set guidelines in what I can and cannot wear at work. And a poppy isn't part of my ensemble. After picking my jaw off the floor, that's what I responded. With a smile of course.

"Well, it's disgraceful. I judge people who don't wear a poppy. Those men died for our freedom. It's nothing more than a total lack of respect." Before I had a chance to reply, he was off, probably to go and salute the flag or sign up for the RAF to serve Queen and Country himself, I'd assume.

I then had a conversation with another man, new to London. He bought a poppy, and mentioned if his nan could see him now she'd be turning in her grave. I was intrigued. I asked him why. He explained that during the war, she'd lost her husband. Killed in action. She'd got a modest amount to live off. But what use was money when she's lost her soulmate? When three children were now fatherless? Three children who would never, ever know their father. Countless grandchildren who'd be deprived the chance to get given a sloppy wet kiss and a shiny pound every visit. Great-grandchildren who'd ask their granddad what his dad was like, and did he have smelly socks too.

An entire future changed, lost, robbed. She didn't feel anger to the man who killed him. Because that same story would be played out across millions of homes throughout the world. It may have even been the case of her husband's killer. Who knew whether his wife became a widow.

This guy standing at my desk was a friendly man, so I said I actually agreed with his nan.

Because as much as I can respect the bravery through absolute fear of those who went to war, especially those who were drafted and did it though obligation rather than choice, I unreservedly and unapologetically do not respect anyone killing another human, in the name of anything.

My heritage means that WWII has had more of an effect on me than the first. It wasn't just Jews who were targeted by Hilter's megalomania. Between 3,000-5,000 people were executed, beheaded, or worked to death in concentration camps. Why? Because they categorically refused to join in the war, to even raise their hand in salute to Hitler. To the point where if it meant their own life being lost, they could go to the grave with a clear conscience and hands clean of blood. In the UK and America, the same group was arrested, beaten and imprisoned. Children were pulled out of schools, jobs were lost. All in the name of neutrality and peace.

You see, to me, buying a poppy in a way says I support the war. That I thank my fellow Englishman for killing German, Japanese, Italian men. And I could never do that. I appreciate the sacrifices made for freedom as much as I despise the methods in which said freedom was gained. But I can't ever show my support for killing. Because honestly, if someone handed me a gun and told me to take away someone's life to guarantee my own, I couldn't do it. I've been massively selfish throughout my 28 years and made huge, stupid mistakes that I'll pay the price of until my dying day. But I'd like to think my heritage plays a part in who I am, and those values are entrenched deep in my bones.

Veterans deserve our respect. The mental trauma they suffered was enough to keep some locked in their minds until the day they died. But rather than buy a poppy, a flower that represents blood, terror and agony, a flower that grew on the graves of boys robbed of a proper burial, I'd rather spend my time with the living. Something which I've done my entire life.

We shouldn't remember the dead on one day of the year. In the almost-century since that first Remembrance Sunday, despite politicians and leaders wearing red poppies crying 'Lest We Forget', wars are getting more and more barbaric, with new way of killing soldiers as efficiently as possible being developed every day.

Recently, a clipping from a Lancashire paper has done the rounds. A month ago, ex-RAF bomber Harold died at 99 years old. He died a single man with no children, his friends long gone. He died alone. He most definitely would have had stories to tell, but they died with him.  The lessons we could have learnt are gone.

So it seems Lest We Forget are just three words. Because we're forgetting about the people who lived through a massive world war, people who have experience all of us can learn from. Our youth shouldn't learn cold facts from books. They also shouldn't share a token #lestweforget on Facebook or Twitter. They should be in residential homes, listening to the people who lived the horror of war before another generation dies and their wisdom lost.

If you wear a poppy, good on you for remembering. But the dead have paid the price of war, as unfair and cruel as that is. We should be there for the living, so they don't die alone. Because only through their stories can we learn lessons of the past.

So, unlike Kellie, I won't be wearing a poppy. You can judge me if you like. But it won't matter. I'll be busy planning another trip to speak to a generation that soon won't be here.
Interested? Read on...

Calling all bloggers! Would you like to be our #610hotel reviewer?

Friday 8 November 2013
We love bloggers.

It takes real dedication and commitment to keep a blog running, especially as most enjoy blogging as a hobby. Not to mention the time, energy and expense to make each and every site look its best, and each and every site look unique. From girls blogging about their favourite charity shop finds, to boys blogging about fatherhood, we love discovering news and unread gems

Here at six out of ten, we work just as hard to bring you guys content and reviews that matter. But we're a tiny team of unpaid writers with full time jobs and full time lives, like you guys, so there's only so much we can cover. As we're a site for UK and Irish women, we rely on writers getting in touch to offer their own take on life, love and anything else. And especially their favourite places all around the country.

In the last few weeks, Abby of Wanderlust and Bake was chosen to review flirty and feminine myhotel in Chelsea. We loved her site design, her eye for a pretty spectacular photo and her creative content. Abby's following may be low compared to some, but numbers don't matter in this game.

This week, we're offering a blogger the chance to review a Malmaison hotel of their choice, on a date of their choice* in either lively Liverpool, mad Manchester or lovely Leeds. Take a look at their website for details of locations and facilities on offer (seriously, you won't be disappointed).

There are three requirements:

You'll need to have a blog
You'll need to be a stickler for good spelling and grammar (the odd typo's fine. But if you don't know the difference between there, their and they're then we can't consider you)
You'll need to have reviewed a hotel before, whether that's on your latest holiday or a past weekend away

And that's it.

How to register your interest


As you can imagine, we've had hundreds of brilliant bloggers interested who've already emailed. So rather than flood our inbox and risk your reply getting lost in cyberspace, to apply as our reviewer simply tweet the following:

Me me me! I'd love to review @MalmaisonHotels [Liverpool/Leeds/Manchester - please choose one] for @sixoutoftenmag [insert blog link here]

Please make sure you @ us as we won't see your reply otherwise, and don't forget your blog link so we can get an idea of your style and content. You'll also need to follow us as anyone put forward to the hotel will be contacted discretely by DM. If you've already emailed, I'm sorry but you'll need to tweet again so we know you can definitely make it to one of the three venues. If you want to be doubly sure we have your details, that's fine! Just use the contact form putting '610 hotel review' in the subject line, and include your twitter username and a blog link in the body.

I am building up a database of bloggers though, so look our for bar review and launch night emails coming your way soon.

So that's it! We hope you like our new little initiative and can't wait to hear from you!

Laura and the 610 team




*we'll try and accommodate your date request but due to hotel capacity and availability restrictions we may need to put forward a choice of dates.


Interested? Read on...

Is it a bird? Is it a TRAIN? No, your train's been cancelled. It's Supercuts!

Over a week ago, half of the country was battening down the hatches thanks to a storm. HASHTAG UK STORM TWENTY THIRTEEN to be precise. Northerners - who get this weather pretty much every winter (and most summers and in fact all year round) - looked on in bewilderment, while us southerners who are by all admission, quite delicate, huddled under duvets with our teddies praying the roof stayed on and our cars were tree-free.

I happened to be sat in Liverpool Street station all but stranded as Greater Anglia (who some of you may have snorted laughing at my misfortune with them here) suspended all services. So. What's a girl to do when she can't get home after work because her train's running about twelve hours late and there are hundreds and hundreds of people all scrambling for the last inch of space on the one train running that evening? Why, get a hair cut of course!
Interested? Read on...