Seven Sisters: a social soap for Twitter addicts

Are you one of those people who can’t sit and watch a TV show without having one eye on Twitter throughout? I never thought I would be, but thanks to my acute addiction I can’t help it. Just glimpsing at Twitter as I write this (just a glimpse, I promise!) shows that I’m not the only one. Did anyone tweet with the hashtag #thismorning at 11.44am on Tuesday? Of course you did.

Live tweeting, once the domain of news events and conferences, is becoming increasingly popular when it comes to TV. We’re now able to comment on and review our favourite, and not so favourite, shows in real time. Those comments are sometimes used in adverts or read out on catchup programmes after.

We love to feel involved, rather than just watch from the sidelines.

This combination of Twitter and our love for a good soap opera has lead to the development of Seven Sisters, a fantastic new ‘social opera’, set to be launched on Thursday 25th April.
The brainchild of Awesix Media, Seven Sisters follows the lives of five characters living in London. It's designed to reflect the busy lifestyles of the twenty to thirty five-year old audience it is aimed at. Rather than viewers having to sit glued to the telly for half hourly slot several times a week, storylines will be played out on social media platforms; each of the five characters has their own Twitter and Facebook accounts from which the drama will unfold.

Cool idea huh?

So who are these five people who will be entering our online lives on Thursday nights?

Let me introduce you...

Sebastian Morgan-Smith 
A typical “cool kid”, Sebastian can be found frequenting the trendy bars and clubs across East London and Soho. He’s a bit of a rebel, experimenting with drink and drugs in an attempt to shake off his upper middle class upbringing.

Bobby Gardner
Born in Manchester, Bobby moved to London to pursue a career in photography and now lives with Sebastian in a converted warehouse. He’s the life and soul of any party and despite being a good guy really, his womanising ways sometimes get the better of him.

Lucinda Morgan-Smith
Lucinda is Sebastian’s half sister and rather than resent her privileged upbringing, she really makes the most of it. A sensible, mature and professional woman by day, she tends to become a heavy drinking, sometimes promiscuous flirt by night.

Mario Delaney
Seb’s boyfriend, a model and club host. The phrase ‘Too cool for school’ comes to mind when describing Mario. Extremely style and image conscious, Mario only has time for people who may be of some use to him and will be exceptionally sarcastic and unkind to others if he sees fit.

Annie Jones
Annie lives next door to Seb and Bobby. She is a hopeless romantic, forever searching for her one true love and is completely addicted to dating. Born in rural Wales, Annie moved to The Big Smoke in the quest for fame on the stage.

Awesix Media's Artistic Director Danielle Vanier says: "People today want entertainment that is relevant to them. They don't want to look in from the outside, they want to feel like the show is happening around them. This is what Seven Sisters does."

So what do you think? Will Seven Sisters be on your timeline? Do you think there’s a future in ‘social operas’ like this? We’d love to know.

Follow @Awesixmedia for more information
To download the Seven Sisters mobile app, head here.