Depending on your source, many people believe it's actually men who take longer to get ready rather than women. My wife can testify to this. I preen like a non-gay peacock. The question is, what is wrong with a good grooming routine? For special occasions, it can go something like this...
- Shower
- Face scrub
- Shave
- Moisturise
- Hair
- Scent
- Clothes
You have the occasional one who enjoys a bit of body butter (you know who you are), a dabble on the fake tan, and those who need to ensure "their hair does not resemble a whale", again, you know who you are.
It is increasingly common for men to indulge in metrosexuality. No, that isn't lusting after free newspapers. It's the equivalent of their female counterparts - men talking as much time getting themselves looking good as women have traditionally done.
Last year Debenhams surveyed 1,000 men, and this boom in groom becomes more evident. Of the 1,000 British men surveyed, those aged between 20-29 spent on average £35 per month on grooming products. It also revealed men in their 30s were willing to spend up to £50 on a moisturiser and up to £40 on sorting out eye wrinkles. EYE WRINKLES FOR PETE'S SAKE (if anyone knows who Pete is please let the editor know).
I must admit, I'm partial to a bit of this. My skin has been described as baby face by an aesthetic nurse. Considering I'm 30 and commute across London, that's pretty impressive. However, a baby face means no beard, and everyone is partial to a bit of facial hair.
To look after mine, I tried Lush's Kalamazoo beard scrub. It smelled lovely. So much so I would definitely be tempted to have a nibble on it if I'd had the appropriate amount of alcohol for such a suggestion. Filled with the naturally enzymatic pineapple, almond oil for healthy skin, jojoba for moisture and apricot oil for softness, no wonder it smelled good enough to eat. Lush pride themselves on being all natural, which is great for me as I don't like synthetic rubbish.
Their Five O'Clock Whistle shaving smoothie also smelled rather tasty. However on long beards it was nowhere near as effective as my preferred shaving cream. It would be perfect for men with a little bit of stubble that needs tidying up for that 9am client meeting the following day. It has left my skin in pretty good nick though, which is always a bonus - probably due to the high coconut oil content. Shame it took the best part of an hour to get rid of my beard though.
But that's the point. We do spend longer getting ready. We do spend longer making an effort. Gone are the days of clean-shaven short back and sides. Rough and slightly rugged around the edges is very much in, and that needs maintenance.
So next time you're getting ready to go out with your boy, let him jump in the shower first. It will save you a whole lotta waiting around time.
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